You recently saw Casino Royale and found yourself walking out of the theatre salivating on Bond's women and his equally mesmerising drive, the DBS. We love to crib at the state of our industry which of course is now one of the most important in the world. So our hunger is sated with a three-pronged attack, Aston Martin, Jaguar and Volvo. That just made a lump in your throat.
Yes it's true, Aston will come in with DC's jewel the V8 Vantage, the DB9 and the Vanquish. Volvo with the S80 and the XC90 and Jaguar with probably it's S-type and the XKR. There may not be enough to choose from for the common man but there sure as hell is a barrage of models out there for the billionares to get confused enough to scurry away from dealerships.
Volvo's S80 will be entering a segment which Mercedes has made their own and the Beemers and Audis are trying to cut themselves a slice of the pie, it's a Swede trying to spoil an all German affair. Volvo has always been known for making some of the safest cars on the road but the S80 might feel a touch insecure in this segment. It's crowded, Mercedes, BMW and Audi have already bought space that the S80 wants to enter. And the XC90, well...truth be told, they look a touch bland. And Volvo is probably not the most desirable brand out there where the three-pointed stars rule the roost. The point is, what makes a Volvo so unique to buy one over the above mentioned brands? Ya ya armoured like a tank, but the Germans engineer them pretty dam well too. And I don't know if the Volvo's or more specifically if the S80 will come with that 4.4L Yamaha-derived V8 and it might not be competetively priced if it does. But here is to wishing all the best to Volvo.
Jaguar. Now thats a bit more exciting. That XKR, a bit of a quirky front end I personally feel but still one hell of an awe-inspiring design no doubt. Extremely fresh to look at, now if only that front could have been made a touch more catish. Callum's design sees those front lights tapered in the wrong direction probably. Makes it look a touch timid unlike the pretty aggressive outgoing XK, now that was really like the animal they call themselves. But I sure as hell would love to own a car that looks the way it does and moves the way it will with a 420 hp V8 under that feline hood.
But don't bother when Aston Martin is in the picture. For the Bond lovers, nothing matches up to Bond. But for me it's not about Bond, for me Aston Martin says it all. It's the type of car I would like to keep in my living room. Extremely romantic, class personified is Aston, it's in a league of it's own and extremely unique in identity. I remember seeing the DB7 for the first time, I mean in print. And what a sight. At that time, it definitley was one of the top few of my most-beautiful-cars-in-the-world list. The DB's and the Vanquish are pure Aston. That V8 Vantage probably looks a touch arrogant though, an Aston does not need to be. Astons can carry themselves on pure class with hardly an eye to match it. And just check out the interiors. I don't know how many animals they kill for it, but they look killer for sure. Aston Martin - luxury and performance never came in a better package.
So if there is anything to complain about now, it's for the sellers. Now that we have brought the cars here, I hope they get the buyers. Because I am just going to be looking. And I am not too sure how many people cash out in crores or it's multiples for buying a car. So who is going to buy me one?
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